Cult of the Lamb

We picked up Cult of the Lamb in 2022 when Massive Monster's indie darling was taking over the world. This Australian team had somehow made adorable animal sacrifice compelling—a roguelike-cult-management mashup that shouldn't have worked but absolutely did. The house explored two layers: the action roguelike where we'd carve through enemies as a possessed lamb, then return to our cult base to manage believers, rituals, and resource generation. The art style was instantly charming in a deeply subversive way. Every follower you recruited, every ritual you performed, every cult expansion carried weight because the game was always asking: why are you building this cult? We streamed it straight through, appreciating how Massive Monster had nailed something few games attempt: tone. Dark subject matter wrapped in gorgeous visuals and genuine humor. Cult of the Lamb was a indie phenomenon for good reason.

We streamed Cult of the Lamb for 34.5 hours in 2022, with over 8,300 hours watched. Our average viewers were 228 per stream, peaking at 329 when the game's momentum was strongest. The 4.5+ million copies sold and $90+ million revenue told us this was a cultural moment, and our streams reflected that interest. We gained just 1 follower, suggesting Cult of the Lamb's audience came for the game, not for our house specifically. But the engagement numbers showed people stayed to watch the weird cult management unfold.