Phasmophobia

We picked up Phasmophobia in 2020 when the whole internet lost their minds ghost hunting. This indie co-op horror sensation dropped in September and by October we had 324 viewers watching us scream our lungs out investigating haunted locations. Kinetic Games had built something special—the panic you felt creeping through a house with proximity chat capturing every "oh god oh god" moment was authentic terror. We streamed 11.8 hours straight through the Halloween season when Phasmophobia was everywhere. The genius was simple: four streamers with basic ghost-hunting equipment, trying to identify what entity was hunting them before it hunted us. That peak of 324 viewers hit during peak paranormal pandemic hours—everyone needed connection, and nothing bonds people quite like screaming together through VR headsets.

Our Phasmophobia run generated 2,904 hours watched across 11.8 streamed hours, averaging 245 concurrent viewers with peaks hitting 324. That's solid for a mid-pandemic indie title competing against AAA launches and streaming fatigue. The 245 average tells the real story—steady, engaged audience who stuck through jump scares and slowburn investigations. We ended the season down 18 followers (people got bored waiting for the good parts), but the momentum was real.