Until Dawn

Until Dawn terrified StreamerHouse in 2016 with an impressive 1,053 peak viewers, a year after Supermassive Games' PS4-exclusive butterfly effect horror launched August 25, 2015. This was the game that put Supermassive on the map: eight teens trapped on a mountain, every choice matters, anyone can die, and Rami Malek before he was Freddie Mercury. The streams were perfect for Until Dawn's design, with chat screaming at streamers' choices while watching the butterfly effect ripple through the narrative. That 1,053-viewer peak captured the game's viral streaming success—it was built for an audience to experience together, debating decisions and reacting to jump scares. With minimal marketing from Sony, Until Dawn became a word-of-mouth hit largely through streaming, earning 22 butterfly effect decision points that kept players coming back to see how different choices played out. StreamerHouse rode that wave perfectly.